Innovation . . . it’s become a somewhat over-used word in business. A recent Wired article even referred to it as the “buzzword of the decade,” becoming “the canned response of executives, politicians and educators to the question, ‘What do we need to be successful?’”
Waterton is a notable exception to the buzzword mentality, however, beginning with the fact that they don’t just do apartments. Their portfolio includes nearly 18,000 units of residential real estate in major markets throughout the U.S., and 13 hotels including brands such as Aloft, Sheraton, Westin, Hyatt and Marriott.
CEO, Chairman and Co-Founder David Schwartz has a lot to say about innovation, both within Waterton and in the multifamily industry. “Multifamily in general has been slow to embrace innovation compared to other industries. In our organization, we feel strongly about trying new things and the potential that new technologies offer by way of improving productivity, and customer service.”