In recent years, “going green” has evolved from a cool marketing concept to actual implementation in many facets of the multifamily industry. From Fannie, Freddie and FHA green financing incentives for energy and water-saving improvements, to ENERGY STAR certified and LEED rated buildings, and EPA programs on efficiency engagement – a lot is happening to create more sustainable practices and reduce overall carbon footprint. Yay!
But how about your leasing office practices – is going green reaching this area of multifamily as effectively as possible?
Well, sure, in a lot of ways: the leasing process is becoming more and more automated with systems and software enabling renters to submit an application, sign a lease, pay their rent, and create a maintenance ticket online (or through their community-branded Mobile Doorman app, wink-wink!). Online payment systems alone, according to the National Apartment Association, can produce a 65% decrease in the amount of time staff members spend processing payments. Just think . . . trips to the bank (eating gas and time), snail mail checks (and we all know the postal service isn’t very green), and opening a stack of envelopes . . . all eliminated with digital technology!
But many leasing offices still churn some serious paper, especially when it comes to communicating with and collecting necessary documentation from residents. Unfortunately, the typical leasing agent can spend up to 40% of their time dealing with paper documents. YIKES! Just imagine if a large chunk of that time could be spent on showing more apartments, resident relations, and community outreach marketing!
Whether it’s chasing down a move-in checklist from a resident, tacking upcoming event notices on doors, or simply copying and filing a myriad of paper documents – there’s a lot of opportunity to take the next step in coloring your community green. The benefits are significant: time saved from handling and tracking down documents, the necessary real estate to house them, and the perception of being outdated by your residents and prospective renters.
Hmmmm . . . sounds like more communities need an awesome, tech-forward, resident friendly app like the ones we create.