Mobile Doorman, the industry innovator of custom-branded apartment apps, announced today that multifamily veterans Jeff Proebstle and Jenna Reichen will be joining the company in sales leadership roles across the country, starting in August. 

The news follows the company’s Series A funding announcement earlier this month, fueling the brand’s continued penetration into the U.S. multifamily market.

“The additions of Jeff and Jenna bring years of valuable industry experience and a proven track record of sales excellence to our team,” said Larry Bellack, President of Mobile Doorman. “Jeff brings a new dimension of leadership to Mobile Doorman, while Jenna provides us an anchor in the ultra-important northeastern multifamily market. Can’t wait for both of them to start.”

A 20+ year industry veteran and top sales professional, Jeff spent the last 13 years as  Senior Vice President for the multifamily research company SatisFacts and, where he was instrumental in growing the company’s footprint as a best-of-breed provider across the United States and Canada.

“My passion has long been to help companies in our space reduce turnover and build brand value through enhancing the resident experience,” said the Colorado-based Proebstle. “I believe Mobile Doorman provides multifamily operators the opportunity to close the resident engagement gap, while creating digital efficiencies that save money and provide a more seamless experience. I’m thrilled to be a part of this amazing team.”

Based in Connecticut, Jenna is also a seasoned multifamily professional, bringing 15+ years of sales and marketing experience to the Mobile Doorman team. Most recently, Jenna served as the Director of National Accounts Planning & Strategy for the full service digital marketing and advertising company RentPath.

“Bob [Matteson] and Larry have done an incredible job assembling a national sales team with diverse and talented backgrounds,” said Jenna. “I’m so excited to lend my experience and knowledge of the industry to this growing Mobile Doorman family.”

To learn more about today’s announcement, or what Mobile Doorman can do for your apartment community, visit or email to schedule a demo today.

About Mobile Doorman:

Mobile Doorman specializes in developing custom, white-label apps for apartment and condominium communities across the U.S. Our mission is to improve how residents interact with their properties with a convenient, user friendly tool that helps them live smarter while helping property owners manage better, improve retention, and boost their bottom line through nexgen technology. For more information, visit